New Suzuki Alto sz range
Prices start from £6,999, Insurance group 1, From £20 per year road tax
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· New Alto combines low environmental impact with fun to use
· Two new fuel-cell models display innovative eco-friendliness
· Press Conference on 2 October, 2008 at 8.30h, Hall 3, Stand 302
The Paris International Motor Show (Mondial de l’Automobile), to be held from 2-19 October 2008, is the venue for Suzuki Motor Corporation to exhibit an array of exciting new models and concept cars. At its Stand302 in Hall 3, the company hosts, among others, the world premiere of the all-new Alto.
New Suzuki Alto offers eco-friendly and enjoyable motoring
The all-new Alto builds on the strengths of Suzuki’s unparalleled knowledge of small-car development. It combines eye-catching style and easy urban mobility with great performance in terms of high fuel efficiency and low CO2 emissions, 103 g/km making it cost only £35 per year to tax. The new compact car offers light weight achieved through downsizing yet provides ample interior roominess and comfort. For the compact body, Suzuki designers tailored a stylish, sporty and youthful look that simultaneously exudes solidity and urban energy. It is perfectly matched to European tastes and supports a low drag coefficient. With overall higher levels of quality, comfort, and safety, the all-new Alto is a response to the needs of today’s motorists.
www.altosuzuki.co.uk (The New Alto website )
ONLINE SURVEY ADDS A HINT OF COLOUR FOR NEW ALTO DRIVERS
An interactive quiz has been launched by Suzuki GB PLC on their UK website (www.suzuki4.co.uk) ahead of the new Alto city car arriving in dealer showrooms on 01 March, 2009. Surfers can take part in the short online questionnaire to reveal which colour Alto they are based on a series of choices which best matches the respondent’s lifestyle.
Since the introduction of the new facility, the site has received an overwhelming response, reporting nearly 700 participants in the last three weeks alone. According to the results of the poll, 37 per cent have been blue Altos, signifying buyers who are determined and know exactly where they are heading. Pink Altos are not far behind (33 per cent of those who responded), a colour which is ideally suited to shopaholics and to those that follow the trends to keep up with the latest fashion ‘must-haves’.
With an ever-increasing pressure on motorists to downsize and shift to models which offer low CO2emissions and high fuel economy, the Alto is set to be at the top of the wishlists of buyers throughout the UK, come the introduction of the ’09 vehicle registration. Essex and Greater London lead the way in the south, and Lancashire and West Yorkshire in the north, counties which have expressed significant interest in the new model which will rank as one of the lowest emitting and most environmentally-friendly cars on the market next year.
Reflecting on the results, Rebecca Morrison, CRM Manager for Suzuki GB explains: “Creating an individual and fun driving experience is at the heart of the Suzuki brand, and colour is an important element when motorists look to tailor a car to best reflect their persona. The online quiz is designed to give motorists a little helping hand, and to inform buyers as to how the Alto can be part of their way of life.”
To take the Alto interactive quiz or to find out more about the Suzuki product range, visit www.altosuzuki.co.uk
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